Las Vegas (Khabarr): Samsung Electronics’ CEO and head of the device experience division Jong-Hee (JH) Han shared about the company’s ambitious plans to revolutionize our connected world through the integration of Artificial Intelligence (AI) across its diverse product portfolio at CES 2024 Conference.
Han emphasized the pivotal role of connectivity in our lives, with phones, homes, and cars seamlessly interlinked. He highlighted Samsung’s decade-long investment in AI, which is now coming to fruition in the form of cutting-edge products and services. The newly introduced Samsung C, a generative AI tool, is poised to enhance productivity, marking a significant stride in the company’s commitment to integrating AI into operations and services.
However, Han also underlined the profound social responsibility associated with technological advancement, asserting that AI’s transformative potential must be accompanied by robust security measures. Samsung Knox was introduced as a comprehensive security companion, safeguarding users across devices, platforms, and development environments, ensuring safer utilization of the latest technologies.
Samsung’s commitment to environmental conservation took center stage, with Han outlining the company’s proactive deployment of AI to optimize energy consumption and tap into renewable sources. SmartThings Energy, a service enabling users to contribute to a sustainable planet, was highlighted, along with the staggering statistic that 500 million smart Samsung devices are sold annually.
The open ecosystem created by Samsung, allowing millions of devices to work seamlessly with the SmartThings platform, was emphasized as a key driver of convenience and innovation. Han asserted that collaboration across borders and industries, combined with Samsung’s broad portfolio of devices, will accelerate the integration of AI and hyperconnectivity for consumers worldwide.
Shin Beck, part of Samsung’s security team, elaborated on the evolution of Samsung Knox into a multi-device security platform, emphasizing its role in ensuring end-to-end encryption across smartphones, tablets, Smart TVs, and even family Hub refrigerators. The commitment to collaboration for identifying vulnerabilities and addressing threats was highlighted, emphasizing the company’s dedication to user privacy and security.
Samsung’s focus on sustainability was further expounded upon by Jay Yan Jung, Executive Vice President of the SmartThings team. The integration of recycled materials into products, such as recycled fishing nets in Galaxy smartphones, showcased the company’s commitment to a circular economy. The introduction of Smart Things Energy partnerships with Tesla and Southern Company underscored Samsung’s dedication to reducing energy consumption and promoting sustainability at both individual and community levels.
Jonathan Gabriel, Head of Connected Experience Center, delved into the advancements in display technology, introducing the Transparent Micro LED and the Neo 8K AI Gen 3 chip. The integration of AI into screens was highlighted as a game-changer, offering enhanced resolution, optimized sound, and personalized experiences across various use cases, including gaming and entertainment.
The spotlight then shifted to the innovative products, such as the Premiere 8K projector, the Music Frame speaker, and the AI-powered companion, Bali. Gabriel showcased how Bali, with its advanced intelligence, seamlessly integrates into daily life, from facilitating video calls to assisting with workouts, embodying Samsung’s vision of AI as a force for creativity and personalization.
The kitchen of the future was unveiled through appliances like the Bespoke AI Family Hub refrigerator, demonstrating AI Vision Inside’s capability to recognize and manage food inventory. The Anyplace Induction Cooktop and Bespoke AI Laundry Combo showcased Samsung’s commitment to making daily chores more intelligent and efficient.
The Galaxy Book 4 Series, equipped with a new Intel Core Ultra processor and neural processing unit, was introduced as a connected and intelligent lineup of laptops. The collaboration with Microsoft’s co-pilot features was highlighted, offering enhanced connectivity between Galaxy Book 4 and Galaxy smartphones.
Harmon Automotive’s Michelle Gatuso announced advancements in the Ready Care technology, combining computer vision and deep learning to assess driver alertness and deliver personalized alerts. The Ready Upgrade program, offering hardware and software scalability, was unveiled as a sustainable solution to keep vehicles modern and relevant for a longer time.
Jay Yan Jung returned to the stage to present Samsung’s vision for the connected home, emphasizing the power of spatial AI and Bixby. The Samsung Daily Plus digital hub for TVs, with features like Pet Health Services and workout trackers, showcased how AI can enhance daily life. The partnership with Hyundai was announced, allowing Smart Things to work with Hyundai, Kia, and Genesis vehicles, enabling remote access and personalized features.
CEO Jong-Hee (JH) Han reiterated Samsung’s commitment to an AI-powered future, where billions of connected devices infused with central intelligence will revolutionize user experiences. He invited everyone to explore Samsung’s innovations at the CES 2024 booth, promising a smarter, more personalized, and connected world.
Keynotes:
- Samsung revealed about a decade of AI investments with the introduction of generative AI tool Samsung C.
- Emphasis on security with Samsung Knox acting as a comprehensive security companion.
- Proactive deployment of AI for environmental conservation and sustainability.
- Open ecosystem enabling seamless collaboration across devices for convenience and innovation.
- Advancements in display technology with Transparent Micro LED and Neo 8K AI Gen 3 chip.
- Innovative products, including Bali AI companion, Premiere 8K projector, and Music Frame speaker.
- Intelligent kitchen appliances showcased with Bespoke AI Family Hub refrigerator and Anyplace Induction Cooktop.
- Galaxy Book 4 Series introduced as a connected and intelligent lineup of laptops.
- Harmon Automotive’s Ready Care technology advancements for enhanced driver safety.
- Sustainable vehicle upgrades through the Ready Upgrade program.
- Samsung’s vision for the connected home, featuring Samsung Daily Plus and spatial AI.
- Partnership with Hyundai to extend connected experiences to vehicles for remote access and personalized features.