Apple Vision Pro is set to hit stores on February 2nd, promising a revolutionary spatial computing experience. The in-store demos have been previewed ahead of the official launch, providing fans with a glimpse into the immersive world that Apple is aiming to create.
According to a report the demo process at Apple Stores will involve a meticulous procedure. Apple Store employees will kick off the experience by scanning users’ faces, akin to configuring Face ID, to determine the light seal for the Vision Pro headset.
For individuals requiring vision correction, Apple will reportedly employ a special device to scan their lenses and ascertain the prescription. The user is then fitted with a Vision Pro, equipped with one of the “hundreds” of available lenses and a seal. Employees guide users on device usage, including essential handling instructions.
The demo, lasting up to 25 minutes, is designed to showcase the capabilities of the Vision Pro. Users can expect to explore photos and videos, including 3D “spatial” content compatible with the iPhone 15 Pro. The Vision Pro’s functionality as a computer or iPad replacement will be demonstrated, alongside a preview of third-party apps.
While the in-store demo process offers an immersive experience, Apple assures customers that it is not a prerequisite for purchase. The Vision Pro will also be available for online purchase. To complete the online purchase process, users will need to scan their faces with an iPhone or iPad for the right head strap fit and provide their vision prescription for the $149 optical inserts.
Apple, addressing concerns about comfort, has reportedly introduced a second, more comfortable strap for the headset. However, this strap will not be part of the in-store demos. Additionally, accessory manufacturer Belkin will offer a clip for the battery pack located outside the headset.
Despite the anticipation surrounding the Vision Pro, Apple reportedly expects initial demand to subside after the launch weekend. Rumors suggest limited launch quantities, with only 80,000 units available at launch and half a million projected for all of 2024.
Apple’s strategic move includes offering in-store demos to entice potential buyers, acknowledging the unique challenges posed by marketing an augmented reality/virtual reality headset. Unlike more conventional devices, the Vision Pro is priced at $3,499 and presents a novel experience that consumers may be hesitant to adopt without a trial.
The company, however, envisions a future beyond the Vision Pro, with rumors circulating about a more affordable version and eventual development of AR glasses resembling conventional eyewear.
As the Vision Pro’s release approaches on February 2nd, the tech world awaits to witness whether Apple’s latest venture will redefine spatial computing or face the challenges associated with introducing a groundbreaking product to the market.